About me

Mike Power


In 1999, I completed a Bachelor of Business (Marketing) at Newcastle University. I have always been a visual, creative and entrepreneurial person with a passion for business and design. Therefore, after working several years as an Advertising Account Manager for major international brands such as McDonald‘s, Wrigley’s and GM Holden, I decided to become a Graphic Designer and utilise my marketing and advertising experience to help businesses improve their image and performance. Since 2007, I have empowered countless businesses with the necessary skills, advice and services to ‘look good for less’ and attract more customers, build brands and increase profits.

Why Lime Juice exists

Back in 2007, I started Lime Juice Image Consultancy because I saw a need to help businesses ‘look good for less’…and that is still the reason my service exists today!

I discovered many business owners out there would have liked to have engaged the services of a ‘full service’ design or marketing agency ‘to take care of everything’ but were reluctant to go down this road because they didn’t know where to begin to find a reputable agency and/or felt intimidated by their often vague and seemingly exorbitant pricing structures. Therefore, these poor business owners ended up getting their niece or nephew that ‘knew a little about computers’ to develop them a logo or flyer which resulted in a less than average appearance…and you can imagine where this story ends!

I help business owners in this situation by offering a flexible, value-driven consultative image management service.

Since 2007, I have noticed many added pressures for business owners. For instance, the rise in popularity of online shopping (which makes it even more difficult for bricks-and-mortar stores to remain profitable), the power and popularity of social media and the seemingly ever-increasing fickle nature of consumers. These pressures mean that the old, traditional ways of doing things no longer work like they used to. There are many more cost effective and unconventional ways to manage a business image nowadays, and I believe I can help you discover these options.

What’s the process?

To allow for greater flexibility and to cater to your individual needs, there is no set process. Generally, it all just starts with a simple email or chat over the phone to determine the most cost-effective solution for you.

How much does it cost?

The cost can vary depending on what is required. Generally, a cost estimate can be provided within 24hrs once further details are provided.


“Mike was efficient and professional to work with. The finished product is dynamic, contemporary and visually appealing.  We have had fantastic feedback from our students and staff. I would recommend Limejuice’s services to all Libraries wanting to create a new look for their space.”

Kathy Frater
Discovery Centre Manager
Belgrave Heights Christian School

“We found Lime Juice great to work with. Nothing was too much to ask and the results were always what we wanted. Mike met all of the timeframes required while completing the project to a very high standard. I would recommend Lime Juice to anyone looking for design advice.”

Adam McSwain
Manager Community Development
Hepburn Shire Council

“I don’t do testimonials often, in fact this is my second, however I have no hesitation to applaud the work of Mr Mike Power, owner of Lime Juice Image Consultancy. When I approached Mike to give me direction for a new image/logo he made himself available at the earliest possible convenience and spent an appropriate time discussing my request, personally, on the phone and via emails. Mike was able to ascertain what I was looking for through detailed questioning and sent me through a number of concepts to mull over. His ability to cut quickly to the chase was great. His ideas were fresh and lateral. The result was a modern striking outside presentation and clean logo that has generated renewed interest. The practice is much more visible and as a result public awareness has increased. One quickly gets the sense that he takes pride in his work and his client relationships, this is refreshing. Well Done.”Peter Stewart
High on Vision

“I like Lime Juice so much I used them twice!
I recently had the good fortune to engage Mike of Lime Juice on behalf of Public Libraries Australia Ltd (PLA) to create a new brand identity. When you’re a little unclear of what you’re trying to achieve it’s great to have a professional like Mike”

Roger Henshaw
Executive Officer
Public Libraries Australia
Principal Consultant
Roger Henshaw Consultancy Services

“A business associate recommended Lime Juice Image Consultancy to me. From the onset, Mike really took the time to understand my needs for a business logo. Communication was exceptional throughout the process from concept, to design to after-sales service. Mike promptly responded to emails and phone calls and maintained a friendly and professional service”

Dina Cooper
Head Hoogi

“Exceptional value with a very professional approach. Lime Juice has given our business a fantastic new look for an truly affordable cost. The service we have received has been above and beyond any expectation we may have had. We can not speak too highly of Lime Juice’s innovative ideas and incredibly fast service.”

Marion Vincent
Cos Cut Cosmetics